The high-end version of ProfileMaker includes a software feature that allows the customer to replace a color within a profile without all the tedious up-front printing and measurement. It simplifies the process to only a few measurements. The customer need only print or proof a  solid and  a set of dot gain targets for the new color.
Using this function it would be possible to replace the magenta in a conventional C-M-Y-K profile with (for example) Pantone 185 Red. This is a very powerful feature and has the potential to save packaging printers a great deal of effort as they craft effective profiles for various products and customers.