FUSE 2017 provided a wealth of valuable industry insight by showcasing how today’s brands are not only surviving, but thriving. While each scenario presented unique challenges and obstacles, one constant seemed abundantly clear: brands must create a human connection between themselves and their consumers. Humanizing brands reinvigorates (or, in some cases, generates) a level of trust from consumers that is currently eroding. Speakers at FUSE highlighted a few specific examples of ways companie...
Posted July 19, 2017 by X-Rite Color
