5 Common Pitfalls in Digital Color Communication

5 Pitfalls to Avoid in Digital Color Communication

Communicating color digitally is the best way to ensure accurate color within the plant or across a complex global supply chain. In order to establish an effective digital color communication program, you need the right tools in place. But even beyond that, there are more pitfalls to avoid. These include:Digital Image Capture

  1. Bad Samples.
    Physical samples may be produced incorrectly or damaged due to wear and tear.
  2. Optical Brighteners.
    These chemicals added to materials for that “whiter than white” look can cause measurement errors.
  3. Metamerism.
    Are you sure your product appears the way you want under all of the lighting types it will encounter out in the world?
  4. Unknown Characteristics. 
    s your sample flat or curved? Translucent or opaque? Wet or dry? All of these factors can cause inaccurate measurement data, and even temperature can play a role.
  5. Lack of Consistent Operating Procedures. 
    If everyone is not speaking the same color language or performing color measurements in the same way, inconsistencies will occur.

To find out how to avoid these pitfalls, talk to one of our Color Experts who can provide you with solid guidance and advice.

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