To measure color, a color measurement device shines light onto a sample, captures the amount of light that is transmitted or reflected in the 380 nm to 780 nm wavelength range, and quantifies it as a spectral measurement. Color measurement is necessary to specify, quantify, communicate, formulate, and verify color quality for color critical work. Because everyone perceives color differently, color measurement is more precise than visual evaluation. What is a Color Measurement Device? There are t...

Posted August 24, 2021 by X-Rite Color

During this holiday season, let's pause to do more than give thanks. Let's also consider the role color plays on the food choices we make when we fill our Thanksgiving plates. Traditional holiday foods like turkey, mashed potatoes, and pumpkin pie always look the same... we know what to expect when we take our first bite. But what if the mashed potatoes were green this year? Would they taste different? Would you even try them? There has been a lot of research about the role color plays in how w...

Posted November 22, 2019 by X-Rite Color

Inter-instrument agreement is a very important consideration when selecting color measurement devices for your workflow. Unfortunately, it’s such a technical topic that it leads to a lot of confusion about what it means and why it’s important. The Ci7860 sphere benchtop spectrophotomter is has an inter-instrument agreement specification of 0.06 average Delta E*, enabling brands to create the most precise master color standards. Today we’re making it as simple as possibl...

Posted October 03, 2019 by Mike Huda

There’s been a lot of research around the role color plays in how we expect food to taste. The fact is, we judge flavor by the color of the food or drink, even before the first taste. We expect red foods to taste sweet like strawberries or cherries. White should taste like vanilla, and green is probably limey and tart or minty. Color cues can even determine whether we take that first bite. Most of us won’t even consider trying a food like mashed potatoes or pumpkin pie if it is ...

Posted August 12, 2019 by Tim Mouw

Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflect others. The color of light that reflects back into our eyes is the color we perceive. The more light an object absorbs, the darker it appears. With black, very little light is reflected. Pure black in the presence of light wasn’t achieved until 2014 when Surrey NanoSystems announced the invention of Vantablack. This high-tech artificial substance absorbs 99....

Posted October 13, 2017 by Mike Huda

Did you read our blog: Are You Using The Right Tolerancing Method? If not, check it out. Today we’re taking the topic one step further to investigate how tolerances are chosen in different industries. A pass-fail tolerance is the amount of color variation that is considered commercially acceptable. In part, tolerances are driven by customer expectations. While color tolerances are very tight in the automotive, plastics, and paint & coatings worlds, they can be much less strict in other...

Posted May 02, 2017 by Mike Huda

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017. If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year. Did your favorite blog make the list? Top 10 X-Rite Blogs of 2016 ...

Posted December 13, 2016 by Tim Mouw

Green is green, right? Maybe if you’re celebrating St. Patrick’s Day, but not when your bottom line is impacted by color accuracy. In the color industry, a tolerance is the acceptable amount of difference between a standard (the color you’re trying to match) and a sample (the color you are producing). To determine whether a color is within tolerance, many manufacturers use a color measurement device called a spectrophotometer to measure both colors and compare the difference be...

Posted March 16, 2016 by Mike Huda

January is a popular time for “Top” lists. The Top 100 Songs. The Top 20 News Stories. The Top 50 Travel Destinations. We’re looking back too, and blog readership is one area we find very interesting. Today we’ll share the Top 5 Posts of 2015, what we think they say about you – our blog readers – and how we plan to continue these popular conversations in 2016. New in 2015: The X-Rite Pantone Customer Center at our corporate headquarters in Grand Rapids, Michigan is a great place to see our produ...

Posted January 11, 2016 by X-Rite Color

If accurate color is a must in your world, then you know the importance of color measurement instrumentation. Spectrophotometers are used in many industries to identify, formulate, measure and communicate color. They can compare samples and standards to identify even the smallest differences. From concept through formulation and production, spectrophotometers are an invaluable part of any color-managed workflow. But have you ever stopped to think how these devices were developed? Today we’ll tak...

Posted November 16, 2015 by X-Rite Color
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