When your brand packaging comes together on the shelf, do the stand-up pouches, overwraps, and corrugated displays match? If the answer is no, your customers may question the quality of your product and choose a different brand that catches their eye.
How to Get Color Right on Packaging
Although unique packaging can help your products stand out, different printing processes, inks, and substrates can create a challenge for color consistency. For instance, a color that looks great on a white substrate will look quite different – and probably be unachievable – when printed on brown corrugated.
There’s a lot to consider when you think about your brand’s packaging, but don’t feel overwhelmed. We are here to help you enhance your brand packaging color program.
You Will Learn:- The importance of packaging color
- Common pitfalls that lead to color issues
- How to remove subjectivity from color specification
- Best practices to reduce waste and achieve sustainability metrics
Don’t miss this free opportunity to meet our Color Experts and ask your packaging color questions!
Who We Are
X-Rite Pantone helps some of the world’s biggest brands achieve consistent color across different packaging types and global locations. We can help you, too.
Produits référencés dans ce webinaire
Spectrophotomètre portable eXact™ 2
Pour les supports en papier, carton ondulé et carton plat
PantoneLIVE Private Library Manager
Pour stocker et partager des couleurs personnalisées
