L’empreinte écologique de la mode est hors de contrôle. Selon le Conseil de défense des ressources naturelles (Natural Resources Defense Council - NRDC), “les usines textiles génèrent un cinquième de la pollution industrielle de l’eau dans le monde et utilisent 20 000 produits chimiques, dont beaucoup sont cancérigènes, pour fabriquer leurs vêtements". Teinture de tissu en usine. Image de NRDC.org. Un ...
Posted April 12, 2023 by X-Rite Color
Il suffit de 2 à 7 secondes. Tout à fait, ce minuscule laps de temps représente ce qu’un consommateur consacre à la prise de nombreuses décisions d’achat. Voilà le « premier moment de vérité » dont on parle tant et qui fait même l’objet de recherches. Les solutions de gestion des couleurs d’X-Rite pour l’impression et l’emballage assurent l’excellence en matière de contr&oci...
Posted March 15, 2023 by Cindy Cooperman
It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain. Offered both online and onsite, these interactive sessions i...
Posted December 06, 2022 by Cindy Cooperman
Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...
Posted December 14, 2021 by X-Rite Color
La gestion des couleurs ICC permet de disposer d’un flux de production prévisible, régulier et reproductible, de la capture à la sortie finale, en passant par l’épreuvage. Pour parvenir à un flux de production intégrant la gestion des couleurs, il est nécessaire d’étalonner vos instruments et de créer un profil ICC pour chacun d’entre eux, y compris l’appareil photo, l’écran, le projecteur, le scanner et l’imprimante. Pourquoi étalonner et créer des profils ? Afin d’obtenir les meilleu...
Posted January 27, 2021 by Ray Cheydleur
Recently we had the opportunity to sit down with Laura Guido-Clark, a consumer products designer of color, material, and texture. She has been dubbed an “Experience Consultant,” which reflects her interest and study of human reactions to the look and feel of new products. Photo by Laura Flippen. We asked Guido-Clark to speak with us because we also appreciate the importance of color in our lives. Q. What inspired you to pursue a career in color? A. When I wa...
Posted September 01, 2020 by X-Rite Color
Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development. Durable goods brands use appearance effects to captur...
Posted February 20, 2020 by X-Rite Color
Virtual reality has re-imagined the art of apparel and footwear design. 3D design programs like MODO, KeyShot, CLO, Browzwear, Optitex, and Lectra augment the creativity of color and material designers to virtually construct patterns and render realistic 3D garments. This is exciting technology for brands that want to reduce waste for a greener footprint and accelerate design to keep up with fast fashion. However, designers are notoriously tactile. They need to touch, feel, and gain a...
Posted October 24, 2019 by Bruce Wright
Bien que les professionnels du plastique gèrent les problèmes de couleur dans le flux de production depuis de nombreuses années, la dynamique évolue à nouveau. De l’électronique grand public aux pièces automobiles et aux emballages souples, un nombre croissant de marques intègrent des finitions à effets spéciaux dans leurs produits. Si des rendus métallisés ou nacrés et d’autres effets complexes sont magnifiques et mettent les marques en valeur en rayon, ils n’en présentent pas moins de nouvell...
Posted October 03, 2019 by Thomas Meeker
As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals. Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...
Posted June 10, 2019 by X-Rite Color
