All it takes is 2 to 7 seconds. That’s right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This is the much talked about and researched “First Moment of Truth.”      Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and communicate to us. This is what can make getting the right color and the color right, the first time, so important in that brand and ...

Posted May 06, 2020 by Cindy Cooperman

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Posted May 05, 2020 by Cindy Cooperman

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