X-Rite Pantone Reinforces its Presence in Turkey - Sole Distribution Partner Appointed

Customers in Turkey can now take advantage of the expertise and support of the Odak Kimya company in 2019 

REGENSDORF, Switzerland, January 1st, 2019. X-Rite, Incorporated, a global leader in color science and technology, announces today that they are going one step further into a colorful future by appointing the company “Odak Kimya” as new sole distribution partner in Turkey. Odak Kimya becomes a unique partner being the sole distributor and certified service partner for all market segments in X-Rite Organization.

With this step X-Rite is making use of the 25 years’ experience of Odak, having their headquarters in Istanbul and a country-wide dealer network, which will highly benefit our valuable customers. 

Effective January 2019, Odak Kimya will be serving a broad range of markets in which color accuracy and consistency are key components of the production process. In addition to their core domains: digital imaging, prepress, pressroom, photographic, creative and industrial businesses, Odak Kimya will also now expand their offering into color and appearance management for industrial and Automotive markets.

Antoine Preisig, General Manager EMEA at X-Rite, believes the focus on Turkey demonstrates X-Rite’s ongoing commitment to better serve the needs of this growing market.

“We remain resolute in our commitment to developing the best in class color management solutions where color is important and critical. The cooperation with Odak, and the creation of a dedicated and specialist team, ensures that X-Rite customers and partners get the world class service, product knowledge, responsiveness and understanding of local market conditions.”

Ayla Cuhadaroglu, General Manager at Odak Kimya, sees the benefits of the partnership for both end user and reseller customers alike.

“Odak’s proven distribution business model, offering X-Rite partners flexibility and efficiency, with local warehousing will ensure greater stock availability and faster delivery times. In addition, we will provide X-Rite customers with high quality customer service and technical support across the entire range of products."

About X-Rite   
X-Rite, Incorporated with its wholly owned subsidiary Pantone LLC is the global leader in color science and technology. The company develops, manufactures, markets and supports color solutions through measurement systems, software, color standards and services. With main headquarters in Grand Rapids, Mich. and regional headquarters in Regensdorf, Switzerland and Hong Kong, China, X-Rite helps customers with a full range of color management systems and solutions offered through dealers and more than 20 company-owned manufacturing facilities, sales and service offices in the Americas, Europe and Asia. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, plastics, paint, textiles, dental and medical. For more information on X-Rite, please visit its website at www.xrite.com.

About Pantone 

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.

About Odak

Odak has been founded in 1998 to provide high technology products to the Turkish market. Odak Kimya is one of the leading companies in the sector with applications and innovations based on color excellence. Odak provides best in class color measurement systems. The product range covers all requirements from formulation to quality control operations. Odak is a unique company that can supply hardware, application and technical support locally, which is the secret of success for technical products. www.odakkimya.com.tr

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