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During this holiday season, let's pause to do more than give thanks. Let's also consider the role color plays on the food choices we make when we fill our Thanksgiving plates. Traditional holiday foods like turkey, mashed potatoes, and pumpkin pie always look the same... we know what to expect when we take our first bite. But what if the mashed potatoes were green this year? Would they taste different? Would you even try them? There has been a lot of research about the role color plays in how w...

November 22, 2019 by X-Rite Color

Are you wasting too much time and money on incorrect color? Even if you use the best color measurement tools available, your color will still fail without quality control.    Quality control (QC) means verifying the color you specify is the same color you manufacture, throughout production. Setting up a QC program can help you accurately communicate color with clients and suppliers, inspect raw materials before you begin working, and verify your color is correct before you ship.  ...

June 27, 2019 by Tim Mouw

When you think of Albert Munsell, do you think of dirt, food and electrical wires? The United States government does. Munsell Color Standards are used for more than just design and Fine Art. They’re also used to ensure safety and reliability, and to maintain compliance with federal regulations. Today we’ll look at some of the government agencies and trade associations that rely on Munsell’s exacting standard color codes. French Fries, Anyone? From tomatoes to pumpkins, Munse...

April 30, 2019 by Art Schmehling

Zur Farbsteuerung muss man in der Lage sein, kleine Farbunterschiede zu vergleichen, ihre Auswirkung zu ermitteln und zu verstehen, wie man mit dieser Auswirkung umgeht. Doch nur durch Worte erhält man nicht genügend Informationen, um Farben oder den Unterschied zwischen ihnen präzise zu beschreiben. In dieser dreiteiligen Blogreihe befassen wir uns mit der Farbwissenschaft, die sich hinter Toleranzen verbirgt –  der Farbanalyse, die den Weg geebnet hat, der Bedeutung von Licht und de...

February 21, 2018 by Tim Mouw

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.                 Here are three lessons to learn about color in print and packaging from our annual egg dyeing ...

April 06, 2017 by Shoshana Burgett

No matter the industry, consistency and exacting data are essential to every color quality control program. Whether you’re communicating color, making color decisions, or conducting diagnostics testing based on color, you can rely on Munsell Color standards. These honey, syrup, and molasses standards help the USDA determine which products pass inspection. Along with its huge library of color standards, Munsell Color can also produce custom physical standards to help you validate your specific co...

January 25, 2016 by Art Schmehling

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