Especially in the print industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Without color management, you can end up producing something you think is right, but is completely wrong in the end. Managing color in the pressroom closes the gap between expectations, press operators, specifications, and color to ensure good quality.  During design, it means accurately specifying colors for reproduction on the final ...

September 14, 2020 by Ray Cheydleur

All it takes is 2 to 7 seconds. That’s right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This is the much talked about and researched “First Moment of Truth.”      Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and communicate to us. This is what can make getting the right color and the color right, the first time, so important in that brand and ...

May 06, 2020 by Cindy Cooperman

If you work in the print and packaging industry, standards can help you set clear expectations for clients, solve problems in your workflow, and improve productivity. They can also bring an independent perspective to production. Printers aren’t the only ones who should keep up with standards. Brands who are concerned with quality, price, and speed to market can also benefit because it allows them to compare print providers and choose the best candidate. The ISO and other standards organiz...

October 01, 2019 by Ray Cheydleur

Spectrophotometers are color measurement devices that measure color to ensure it remains consistent from the time it’s specified until final quality check. They can be used to measure everything from liquids and plastics to paper, metal, and fabrics for just about every industry.   Here Are Our Top Spectrophotometer Picks for 2019.   Best Spectrophotometer to Create Digital Standards Using a digital standard is the most accurate way to specify and communicate color, des...

August 16, 2019 by X-Rite Color

When you think of Albert Munsell, do you think of dirt, food and electrical wires? The United States government does. Munsell Color Standards are used for more than just design and Fine Art. They’re also used to ensure safety and reliability, and to maintain compliance with federal regulations. Today we’ll look at some of the government agencies and trade associations that rely on Munsell’s exacting standard color codes. French Fries, Anyone? From tomatoes to pumpkins, Munse...

April 30, 2019 by Art Schmehling

Spektralphotometer sind Farbmessgeräte zur Spezifikation und Kommunikation von Farbe und Überwachung der Farbpräzision während der gesamten Produktion. Spektralphotometer können nahezu alles messen – angefangen von Flüssigkeiten und Kunststoffen bis hin zu Papier, Metall und Stoffen. Markenartikler, Designer, Labortechniker und Qualitätskontrolleure in nahezu allen Branchen verlassen sich auf Spektralphotometer, um sicherzugehen, dass Farben von ihrer Spezifikation bis zur abschließenden Qualitä...

June 27, 2017 by Greg Stehn

When someone says “apple,” do you think red, green, or yellow? What do you do if a customer asks you to produce a color using descriptions that are not specific enough? Check out how something as seemingly simple as color communication can determine whether your color program succeeds or fails. A picture may paint a thousand words, but words alone do not paint a thousand colors. Circular conversations about color happen everyday. They generally start with someone asking for a sligh...

May 26, 2017 by Cindy Cooperman

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. If you missed the first article – Instrumentati...

March 30, 2017 by Scott Harig

You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances. Here’s why. While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, they also make it much more...

February 07, 2017 by Shoshana Burgett

Earlier this week my colleague, Shoshana Burgett wrote about six manufacturing trends to watch for in 2017. It’s now time to look into my crystal ball and see what trends converters, commercial printers and graphic designers should be following in the next 12 – 18 months. Extended/Expanded Gamut 2017 could be the year where extended gamut printing really breaks out. This year both industry professionals and standards organizations have been taking a look at printing beyond traditional 126...

January 10, 2017 by Ray Cheydleur
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