Wenn es um unsere Farbwahrnehmung geht, lassen sich unsere Augen täuschen. Das liegt zum Teil an unserem „bescheidenen Gehirn“, das eine ungeheure Fülle von Informationen bestmöglich verarbeiten muss. Es kann auch mit unserer genetischen Veranlagung und Umgebung zu tun haben. Fakt ist: Jeder von uns hat eine andere Farbwahrnehmung. Die größte Auswirkung auf unsere Farbwahrnehmung hat auf jeden Fall LICHT. Ohne technisch ins Detail zu gehen, hier nur ei...
January 14, 2020 by Tim Mouw
Whether purchasing a new car, consumer electronics, or household appliances, color consistency influences the perception of quality. If the color doesn’t match from front-to-back and side-to-side, customers will likely question the quality and move on. That’s where color measurement can help. In today’s competitive marketplace, manufacturers are going beyond color to utilize extreme effect finishes to differentiate their products. But, as manufacturers are quickly learning, me...
October 25, 2017 by Thomas Meeker
The World Series starts next week. While players and fans are gearing up for the big event, stadium groundskeepers are preparing, too. You’ve surely seen those meticulous patterns in the grass – crisscross, spiral, plaid – but do you know how the groundskeepers create them? Thanks to a phenomenon called geometric metamerism (aka gonio-appearance), the grass really is greener on the other side. Read on to learn more about this optical illusion that can trick your eyes and wreak havoc on y...
October 17, 2017 by Mike Huda
In a perfect world, you should be able to put ink in the press and run a job. Unfortunately, there are so many variables that affect color that printing operations often waste thousands of pounds of substrate, and thousands of dollars in press time, making adjustments. Advancements in technology have made it easier to measure color, but the variables still exist. To help you over come them, we’ll be featuring a series that points out many of the reasons your color could go wrong at press side....
February 01, 2016 by Scott Harig
