When your brand packaging comes together on the shelf, do the stand-up pouches, overwraps, and corrugated displays match? If the answer is no, your customers may question the quality of your product and choose a different brand that catches their eye.

How to Get Color Right on Packaging

Although unique packaging can help your products stand out, different printing processes, inks, and substrates can create a challenge for color consistency. For instance, a color that looks great on a white substrate will look quite different – and probably be unachievable – when printed on brown corrugated.

There’s a lot to consider when you think about your brand’s packaging, but don’t feel overwhelmed. We are here to help you enhance your brand packaging color program.

You Will Learn:
  • The importance of packaging color
  • Common pitfalls that lead to color issues
  • How to remove subjectivity from color specification
  • Best practices to reduce waste and achieve sustainability metrics

Don’t miss this free opportunity to meet our Color Experts and ask your packaging color questions!

Who We Are
X-Rite Pantone helps some of the world’s biggest brands achieve consistent color across different packaging types and global locations. We can help you, too.


Prodotti di riferimento in questo webinar

With Award

Spettrofotometro portatile eXact™ 2

Per substrati cartacei, cartoncino e cartone ondulato

XRite

ColorCert ScoreCard Server

Monitoraggio del controllo qualità

IM - PLV Private Library Manager Product Page 2024_Granola_700x350

PantoneLIVE Private Library Manager

Per memorizzare e condividere i colori personalizzati



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