When your brand packaging comes together on the shelf, do the stand-up pouches, overwraps, and corrugated displays match? If the answer is no, your customers may question the quality of your product and choose a different brand that catches their eye.

How to Get Color Right on Packaging

Although unique packaging can help your products stand out, different printing processes, inks, and substrates can create a challenge for color consistency. For instance, a color that looks great on a white substrate will look quite different – and probably be unachievable – when printed on brown corrugated.

There’s a lot to consider when you think about your brand’s packaging, but don’t feel overwhelmed. We are here to help you enhance your brand packaging color program.

You Will Learn:
  • The importance of packaging color
  • Common pitfalls that lead to color issues
  • How to remove subjectivity from color specification
  • Best practices to reduce waste and achieve sustainability metrics

Don’t miss this free opportunity to meet our Color Experts and ask your packaging color questions!

Who We Are
X-Rite Pantone helps some of the world’s biggest brands achieve consistent color across different packaging types and global locations. We can help you, too.


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