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AxF’s high quality ensures CMF details are visible on extreme close-ups. Photorealist 3D allows for seamless blending of conventional imagery with imagined worlds.

Leveraging AxF in the design, manufacture and marketing of healthcare products

In its keynote, Royal Philips will dive deep on how they have leveraged the AxF format and X-Rite Pantone’s scanners as key enablers across the design, manufacturing, and marketing for their personal health products, building end-to-end efficiency, consistency, and predictability across physical and digital activities.

You’ll learn how this global health technology leader has focused on key aspects and challenges to completely digitize its CMF palettes and establish unified operational standards across its internal teams and vendors.

A session full of valuable (practical) insights and learnings for companies and professionals aiming to successfully implement or expand CMF digitization and its applications.

Presenters:
Mr. Davi Santaella, Production Excellence Leader, Marketing CoE at Philips
Ms. Sofija Stankovic, CGI & X-Rite specialist – Freelancer – PDCMF

Presented in English.


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