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Porsche will show the challenges in a daily digital design development process in the automotive industry when developing new color & material concepts and how they try to overcome them using state of the art technology from X-Rite and Autodesk.

Leveraging X-Rite and Autodesk Technology for Color and Material Innovation

Watch this presentation as Porsche delves into the challenges faced in daily digital design development within the automotive industry, particularly when creating new color and material concepts. They will highlight complexities such as ensuring consistency and achieving high-quality visualizations.

Porsche addresses these challenges using state-of-the-art technology from X-Rite and Autodesk, which provide advanced capabilities for color management and material simulation. This integration enhances design accuracy and efficiency, streamlining the development process and reducing time to market.

Presenters:
Mr. Thomas Gabrielsen, Visualization Specialist at Porsche
Mr. Viktor Weizel, Visualization Specialist at Porsche

Presented in English.


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