Alcon, a leading company in the eye care products and device industry, struggled to keep accurate and consistent color across all their packaging; not an easy task when dealing with different substrates and printing methods and multiple print suppliers around the world.
How to Protect Your Brand Identity & Equity on Packaging: Learn Best Practices from a Leading Brand
Alcon, a leading company in the eye care products and device industry, struggled to keep accurate and consistent color across all their packaging; not an easy task when dealing with different substrates and printing methods and multiple print suppliers around the world.
Alcon previously relied on visual assessment of color and used physical samples, such as ink drawdowns and Pantone Formula Guides, to communicate and evaluate color. Over time, some of the brand's colors had drifted significantly from the originals and posed a major problem: Not only did the colors look different than intended, but customers were returning products because they thought they were counterfeit!
In this free webinar, Dennis Simmons, Artwork Processes & Systems Manager at Alcon, will share how Alcon’s workflow was transformed by replacing physical references and visual color assessment with a digital approach, allowing for the automation and management of their print quality throughout their global supply chain.
You Will Learn:
- Alcon's challenges with managing color
- The key components of Alcon’s digital Print Quality Program
- Alcon’s journey to implement a digital quality management and reporting workflow across their supply chain
- The results, including reduced color rejections from 39% to 8%!
By protecting the brand’s equity, customers are no longer confused about product authenticity.
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