We’ve all done it. Snapped a picture on a digital camera or smart phone, sent it to the computer, made a few adjustments, then sent it off to print…. only to be disappointed. The sky looks green. Grandma’s hair is purple. The contrast is so far off you can’t even see that cute little puppy. Stupid camera. The struggle is real for so many people, from hobbyist to professional photographers, graphic designers, and professional printers. Let’s look into this all-too-common mystery of the off-color ...

Posted May 18, 2016 by Bruce Wright

As the temperature of light changes, so does our perception of color. As I mentioned in our last post, light plays a huge role in the way we perceive color. Today we’ll look at the science of color in manufacturing and photography; specifically how an object’s reflective and absorptive properties and viewing technology can impact the colors we perceive. To reflect or not to reflect… that is the question. The colors an object absorbs and reflects is determined by its material – is it metal, plas...

Posted April 15, 2015 by Shoshana Burgett

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