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If you work behind a paint counter, you know customers can surprise you with interesting and unique objects to color match. Many samples are relatively easy to measure, but when a customer shows up with a curved baseboard panel, a square of shag carpet, or a plush toy, things can get a little tricky. A few years ago, we learned just how challenging it was for our retail paint customers to color match unique samples. We took in a bag with textured and multi-colored items and asked the person behi...

Posted December 04, 2017 by Tim O'Rourke

In the world of retail paint, getting to the best color match quickly is key to keeping your customers happy and coming back for more. Today we’ll review ways to get the most from your color measurement tools so your associates can be color experts, and you can enjoy fewer corrections and improved profitability. Do any of these swatches match the customer’s quilt? Not really. Gain customer’s trust by creating a perfectly matched paint color. Color Matching Guidelines No matter which color-matc...

Posted March 21, 2016 by Tim Mouw

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