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X-Rite Goes Beyond Color to Measure the Appearance of Complex Coatings at American Coatings Show 2020

Attendees can see the latest X-Rite color measurement innovations and learn how integrated solutions help streamline color formulation and quality control to reduce waste and speed approvals.  


GRAND RAPIDS, Mich., February 18, 2020 – At the American Coatings Show, March 31 – April 2 in Indianapolis, Indiana, X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, will showcase the latest technology that goes beyond color to measure the appearance of complex pigments and coatings. With integrated color measurement hardware and software solutions, X-Rite supports every step of the manufacturing process from color communication to formulation, measurement, and quality control. 


“For paints and coatings, color, metallic effects, gloss, texture and reflection play a vital role in helping to differentiate products,” said Richard Roth, VP of Product Innovation, X-Rite and Pantone. “At the American Coatings Show, X-Rite will demonstrate next-generation measurement solutions that go beyond measuring color to capture appearance characteristics. Attendees will learn how to integrate these solutions into a digital workflow to streamline color formulation and quality control in order to meet strict standards while reducing waste, time and effort.” 


In booth 2649, X-Rite will demonstrate a range of solutions that help paint and coatings companies achieve new colors with greater accuracy and manage color harmony across locations and suppliers. 


Color Communication and Formulation Solutions


Color iMatch Formulation Software is designed to accelerate color development. It features a next generation match engine that delivers better color matches in fewer steps for faster formulation times, cost savings, and reduced waste for a more sustainable process. 


Ci7860 Sphere Benchtop Spectrophotometer enables reflection and transmission measurements across opaque, transparent, and translucent materials to create the most accurate digital color standards for use in formulation of colorants. 


Connected Solutions for Quality Control 


MA-5 QC Multi-Angle Spectrophotometer is the newest addition to the X-Rite family of multi-angle spectrophotometers. It is ideal for quality control of metallic and effect finishes and is 60 percent faster, 50 percent lighter, and 40 percent more compact than other multi-angle devices on the market. Combined with EFX QC software, MA-5 QC ensures color harmony across an integrated supply chain.


MetaVue VS3200 is a non-contact imaging benchtop ideal for measuring color on powdered or liquid colorants without contamination and improves color formulation and quality control.  


VeriColor Spectro is a compact, durable inline spectrophotometer ideal for industrial manufacturing applications and can seamlessly communicate with formulation, production and quality control systems.


Color iQC Software is a unique, job-oriented color quality control solution that streamlines color measurement, reporting, and recording to maintain a centralized, cost-efficient process. This helps to reduce waste, improve efficiency and support faster color evaluation.


For more information on X-Rite solutions for the paint and coatings industry, visit


About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit For the latest news, information, connect with X-Rite on LinkedInTwitter, and Facebook


About Pantone

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.


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