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Recently we had the opportunity to sit down with Laura Guido-Clark, a consumer products designer of color, material, and texture. She has been dubbed an “Experience Consultant,” which reflects her interest and study of human reactions to the look and feel of new products.   Photo by Laura Flippen. We asked Guido-Clark to speak with us because we also appreciate the importance of color in our lives.   Q. What inspired you to pursue a career in color? A. When I wa...

Posted September 01, 2020 by X-Rite Color

All it takes is 2 to 7 seconds. That’s right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This is the much talked about and researched “First Moment of Truth.”    X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation.     Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and c...

Posted May 06, 2020 by Cindy Cooperman

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Posted May 05, 2020 by Cindy Cooperman

Nossos clientes que estão trabalhando remotamente agora precisam estar cientes de que alterar uma variável pequena - como aprovar cores de casa sob uma fonte de luz diferente ou enviar especificações por e-mail em vez de enviar uma amostra física - pode apresentar desvios de cor que podem ser graves. O primeiro e mais crítico estágio para o controle de cores é a comunicação precisa das cores. Esses recursos ajudarão você a começar. A Importância da comunicação de cores Blog | Muitos p...

Posted March 27, 2020 by X-Rite Color

O seu programa de controle de qualidade inclui avaliação visual? A iluminação desempenha um papel importante na maneira como percebemos as cores. Ele pode ajudá-lo a verificar se a cor do seu produto é aceitável e garantir a precisão em todas as condições de iluminação possíveis após a compra.     Muitos de nossos clientes consideram a avaliação visual ainda mais importante ao fazer a transição das revisões e aprovações de cores para um local diferente, como no escritório em casa o...

Posted March 27, 2020 by X-Rite Color

Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

Posted February 20, 2020 by X-Rite Color

Virtual reality has re-imagined the art of apparel and footwear design. 3D design programs like MODO, KeyShot, CLO, Browzwear, Optitex, and Lectra augment the creativity of color and material designers to virtually construct patterns and render realistic 3D garments.  This is exciting technology for brands that want to reduce waste for a greener footprint and accelerate design to keep up with fast fashion. However, designers are notoriously tactile. They need to touch, feel, and gain a...

Posted October 24, 2019 by Bruce Wright

Although plastics professionals have been managing color issues in the production workflow for many years, the dynamics are once again changing. From consumer electronics to automotive parts and flexible packaging, a growing number of brands are incorporating special effect finishes into their products. While metallics, pearlescents, and other complex finishes are beautiful and help brands stand out on the shelf, they also introduce new color management challenges into the manufacturing pro...

Posted October 03, 2019 by Thomas Meeker

As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals.    Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019.    According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...

Posted June 10, 2019 by X-Rite Color

The environmental footprint of fashion is out of control. According to the National Resources Defense Council (NRDC), “Textile mills generate one-fifth of the world's industrial water pollution and use 20,000 chemicals, many of them carcinogenic, to make clothes.” Fabric being dyed in factory. Image from NRDC.org.  A Problem That Impacts Everyone Did you know it takes about 200 tons of water (enough to fill several swimming pools) to produce one ton of cott...

Posted May 29, 2019 by X-Rite Color

A senior design leader at a large beverage company recently shared his thoughts on the definition of Design Thinking on LinkedIn, asking other members of the community to contribute their own thoughts alongside his. Hundreds of comments ensued. The post appears to be part of a multi-week campaign to position Design Thinking as a way to approach business problems and garner attention from business executives. And we know that this attention has been hard to capture. A survey of over 600 designers...

Posted December 21, 2017 by Adrián Fernández

Recently we blogged about how appearance affects color. In this article we look at some of the characteristics that impact an object’s appearance, such as texture, gloss, transparency, and special effects, and explain why it’s crucial to describe appearance in the early stages of the design workflow.  While 3D programs have attempted to address appearance aspects for years, there has been a missing link in virtual product design: the ability to integrate characteristically &ldqu...

Posted November 29, 2017 by Thomas Meeker

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Posted November 17, 2017 by Cindy Cooperman

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency, and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material. Objects may have several elements that affect appearance, such as the material’s surface texture, construction, overall geometry and micro-surface. The environ...

Posted October 24, 2017 by Thomas Meeker

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city. Image courtesy of www.aparisguide.com The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sop...

Posted August 01, 2017 by X-Rite Color

With today’s complex cross-media campaigns, accurate profiling is even more important for managing customer expectations across the color supply chain. Our i1Pro 2 solutions help photographers, videographers, prepress and digital printers create profiles for the best color on monitors, scanners, projectors, printers, and online web-to-print submission tools. But with so many to choose from, how do you know which is the right tool for your color workflow? Whether you’re looking to add a new comp...

Posted April 11, 2017 by Ray Cheydleur

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