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X-Rite Total Appearance Capture Ecosystem Showcased at 3D & Virtual Reality Expo

GRAND RAPIDS, Mich., June 9, 2017 X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, together in partnership with BORN DIGITAL INC., will showcase the award-winning Total Appearance Capture (TAC™) ecosystem at 3D & Virtual Reality Expo, June 21 –  23, 2017 in Tokyo, Japan. In booth 45-24 (East Hall 1) show attendees can see demonstrations of how the TAC Solution captures material appearance for use in virtual design applications and brings a new level of realism to the virtualization process.

“We are excited to be partnering with BORN DIGITAL to display the full TAC ecosystem at 3D & Virtual Reality Expo,” said Fumiteru Minami, General Manager for Japan and Korea, X-Rite. “TAC is the most accurate way to take real materials and migrate them into the digital world. Built on decades of color science, this technology brings a new level of accuracy and efficiency to virtual design, empowering designers, 3D artists, material specifiers and marketers to bring product designs to life with digital materials that have the same visual characteristics as their physical counterparts.”

The TAC ecosystem is comprised of the TAC7 scanner, PANTORA™ Material Hub desktop application, and Virtual Light Booth (VLB). Physical material samples are scanned using the TAC7 scanner, which captures appearance properties digitally to create AxF files that store appearance data. The files are stored, managed, viewed and edited in the PANTORA desktop application. The AxF files can be shared with Product Lifecycle Management (PLM), Computer-Aided Design (CAD), and state-of-the art rendering applications, such as Autodesk VRED™ Professional 2017, Lumiscaphe Patchwork 3D, Luxion KeyShot® and the NVIDIA Iray®.

The recently announced VLB is the industry’s first immersive virtual light booth that allows users to accurately and efficiently visualize and compare 3D digital material renderings side-by-side with physical samples. The VLB combines X-Rite’s SpectraLight QC professional light booth technology with a high-brightness, color-calibrated LCD display, color management technology, and motion tracking sensors. This allows the VLB viewing environment to control all parameters that influence the perception of appearance from illumination to contextual to observational factors. With the VLB, design teams can easily vary these conditions to see changes in material performance. This helps ensure consistency between digital prototypes and final physical products. Designers can make more informed material selections reducing approval cycles and accelerating time to market.

For more information regarding the TAC ecosystem and the Virtual Light Booth, please visit us at


About Born Digital, Inc.

Born Digital, Inc. was established in 1997. The company supports digital artists throughout Japan by providing the latest technology information, software and hardware products. The company’s core business is comprised of two main departments--Publishing and Software. The Publishing department is responsible for the Japanese version of “Cinefex”, a magazine introducing the latest Hollywood VFX technology, as well as “CGWorld”, the Japan’s only CG industrial magazine. They also publish books providing knowledge and concepts that are necessary for CG and video productions. The Software department provides high quality CG through CG tools for various industries including movies, games, design/manufacturing, automobiles and medical. They also provide technical support as well seminars, trainings and other unique services. For more information, visit


About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance.  With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit For the latest news, information and conversations, connect with X-Rite on Twitter and Facebook.


About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at For the latest news, trends, information and conversations, connect with Pantone on Facebook.


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©2017 X-Rite, Inc. All rights reserved. X-Rite, TAC, AxF and PANTORA are registered trademarks of X-Rite, Inc. PANTONE® and other Pantone trademarks are the property of Pantone LLC. All other trademarks are the property of their respective owners.  

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