ICC color management means having a workflow that is predictable, consistent, and repeatable from capture through proofing to final output. To achieve a color managed workflow, you need to calibrate your devices and create an ICC profile for every component, including the camera, monitor, projector, scanner, and printer.   Why Calibrate and Profile? For the best color results, you need to calibrate each device that is contributing to your workflow to ensure it is accurately reproducing colo...

January 27, 2021

To understand how color management works, you need a basic knowledge of the additive and subtractive systems of color reproduction. Both use a small number of primary colors that combine to produce a large number – or gamut – of colors… but the way they do that is quite different. In our Color Perception Part 1: The Effect of Light  post, we explained how the visible color spectrum (we know it as the rainbow) encompasses light wavelengths from approximately 380 to 720 nm....

August 10, 2018

Printing using extended gamut process colors allows for a broader color gamut – CMYK PLUS Orange, Green and Violet. By adding these three additional base inks into the process, you can achieve a much closer match to traditional formulated spot ink colors. For example, orange will look truer and cleaner when orange ink is used, rather than mixing yellow and magenta to achieve a suitable match. Read more about how the PANTONE® EXTENDED GAMUT Guide helps printers here. Good: CMYK &nb...

February 09, 2018

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

December 11, 2017

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.                 Here are three lessons to learn about color in print and packaging from our annual egg dyeing ...

April 06, 2017

In our additive vs. subtractive color models post earlier this week, we talked about color models and CMYK printing. However, anyone responsible for printing Halloween goods or packaging knows that that some colors are just too difficult to reproduce using only CMYK inks. And orange can be one of those colors! A fourth color, black (K, which stands for key) is often added to subtractive color printing applications. Since C+M+Y actually create a muddy brownish color due to ink impurities in C, M ...

October 30, 2015

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