Nº de modelo: coleye-crdxr1
ColorEye® Color Matcher App
Color-Eye® is a unique color matching solution that uses a smartphone and calibration card to help consumers shop for new items that accurately match or complement the color of items they have at home Apple and Android devices to Color-Eye® Color Matcher App.
Boost Consumer Color Confidence and Reduce Returns with X-Rite Color Matching
Consumers often lack confidence when purchasing color-critical items, particularly online. A recent Invesp study shows that of the one-third return rate of online purchases, a costly 22% is due to dissatisfaction with product appearance. Color-Eye® Color Matcher App can give consumers the assurance they need to shop online for color-critical items. This confidence boosts purchase satisfaction, increases sales, and reduces the likelihood of returns.
Color-Eye® Color Matcher App enables shoppers to use their smartphone and a color calibration card to measure the color of any item they want to match. These color readings will communicate with a retailer’s mobile shopping application and deliver matching or harmonizing products the retailer sells. Integration with the retailers’ apps will increase order size by connecting consumers with additional items. A numerical color reference catalog makes it easy to save colors and find matching products again in the future.
Click here to find a list of compatible Apple and Android devices (links to Pantone.com).
Benefits:
- Boost consumer purchase satisfaction, increase sales, and reduce likelihood of returns
- Integration with retailer mobile shopping apps drives consumers to download the app, increasing interaction and brand loyalty
- Maintains measurement accuracy across all surface types and lighting conditions, even in the measurement of gloss and texture
- Facilitates future product planning and the effectiveness of direct consumer marketing, through the collection of live demographic color trend data
- Easily integrates into existing mobile apps, using an X-Rite Software Development Kit
