When you think of Albert Munsell, do you think of dirt, food and electrical wires? The United States government does. Munsell Color Standards are used for more than just design and Fine Art. They’re also used to ensure safety and reliability, and to maintain compliance with federal regulations. Today we’ll look at some of the government agencies and trade associations that rely on Munsell’s exacting standard color codes. French fries, anyone? From tomatoes to pumpkins, Munsell USDA Color Stand...

Posted June 01, 2015 by Art Schmehling

How much time, paper, and ink do you waste re-printing images because the color isn’t right? Before you blame your printer, consider your monitor. When you work on an un-calibrated monitor, you can’t trust the colors you see on-screen, making it hard to make good editing decisions. Luckily, monitor calibration is a breeze with i1Profiler software. Wizard-based, it walks you through every step in the profiling process. Basic and advanced modes allow you to modify your settings based on your calib...

Posted October 25, 2016 by Mark Gundlach

To understand how color management works, you need a basic knowledge of the additive and subtractive systems of color reproduction. Both use a small number of primary colors that combine to produce a large number – or gamut – of colors… but the way they do that is quite different. In our Color Perception Part 1: The Effect of Light  post, we explained how the visible color spectrum (we know it as the rainbow) encompasses light wavelengths from approximately 380 to 720 nm. By breaking the visible...

Posted October 26, 2015 by Jackie Weeks-Atkin

Warm weather is just around the corner and spring is in the air! Fluffy yellow chicks… Delicate pink tulips… Soft green sprouts poking through the ground… And, of course, spring M&Ms!   Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marketers use this information to capture our attention, an...

Posted April 01, 2015 by Shoshana Burgett

Did you read our blog: Are You Using The Right Tolerancing Method? If not, check it out. Today we’re taking the topic one step further to investigate how tolerances are chosen in different industries. A pass-fail tolerance is the amount of color variation that is considered commercially acceptable. In part, tolerances are driven by customer expectations. While color tolerances are very tight in the automotive, plastics, and paint & coatings worlds, they can be much less strict in other...

Posted May 02, 2017 by Mike Huda

When visually evaluating color, everyone accepts or rejects color matches based on their color perception skills. In manufacturing, this subjectivity can lead to confusion and frustration between customers, suppliers, vendors, production, and management. Are these acceptable color differences? This is why color measurement devices are important in so many industries. By measuring colors using a spectrophotometer, you can communicate and compare spectral data for exact results. To aid in color d...

Posted June 15, 2016 by Tim Mouw

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here’s why. When you measure flexible film with a traditional 0°/45° spectrophotometer, the way you position the instrument compared to the film’s extrusion direction can cause interference, leading to inaccurate reading...

Posted November 02, 2017 by Ray Cheydleur

Is The Dress white and gold or blue and black? Were you part of the social media storm discussion around the dress? What did you see? Blue and black, or white and gold? The bigger question is… WHY? This dress has prompted many of us, especially those in the color industry, to really think about our perception of color. Our eyes can play tricks on us as our brain is managing vast amount of information and processing it the best it can. Men and women see color differently. If you had a glass of ma...

Posted April 07, 2015 by Shoshana Burgett

The International Standards Organization has defined ISO 12647 as a set of Graphic Arts standards for printing. Included are eight parts: Part 1:  Print parameters and measurement methods Part 2:  Offset lithographic processes Part 3:  Coldset offset lithography on newsprint Part 4:  Gravure printing Part 5:  Screen printing Part 6:  Flexographic printing Part 7:  Proofing processes working directly from digital data Part 8:  Validation print processes working directly from digital data Differe...

Posted December 17, 2015 by Scott Harig

To achieve predictable, repeatable color on a flexographic press, you need good color management and solid process control. Otherwise, hitting your colors is really just luck. Although it may take a little effort to set up, it’s worth it. Your customers will be more satisfied, and you’ll save time and money through faster make-ready time and fewer reprints. Today we’ll take a look at what’s involved in setting up flexo process control. The X-Rite eXact takes the guesswork out of flexo process co...

Posted July 14, 2015 by Scott Harig
View more

Questions? Need a Quote? Contact Us.  1.888.800.9580