It only takes a shopper 2–7 seconds to make a purchase decision. We call this the First Moment of Truth. When your packaging comes together on the shelf, everything must match, including flexible pouches, labels, cartons, and displays.
Uncover the Root Causes of Brand Color Inconsistency
In a traditional workflow, brands specify color with physical standards and printers rely on visual evaluation, leading to an error stacking effect like making a copy of a copy. The result is visible color shifts across pack types and suppliers that erode customer trust and brand equity.
In this session, we unpack the root causes of color drift and show how replacing physical standards and subjective evaluation with digital standards eliminates error stacking, sets identical references for suppliers, removes subjectivity, and instills trust your brand color will match everywhere it appears.
You Will Learn How To:- Understand why slight color shifts impact brand perception and sales
- Identify how physical standards and visual checks create error stacking
- Recognize how digital standards set clear expectations and strengthen brand equity on shelf
- Preview color on varied substrates during design to avoid unachievable targets later
- Communicate identical digital references across stakeholders to reduce wasteful iterations
Webinar 2: Design Once, Print Everywhere: Ensuring Substrate-Specific Brand Color Accuracy (Coming Soon!)
Webinar 3: Scaling Print Quality: Digital Print Quality Programs, Virtual Approvals, and Trust (Coming Soon!)
Productos que se mencionan en este webinar
