You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Posted November 17, 2017 by Cindy Cooperman

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here’s why. When you measure flexible film with a traditional 0°/45° spectrophotometer, the way you position the instrument compared to the film’s extrusion direction can cause interference, leading to inaccurate reading...

Posted November 02, 2017 by Ray Cheydleur

Whether purchasing a new car, consumer electronics, or household appliances, color consistency influences the perception of quality. If the color doesn’t match from front-to-back and side-to-side, customers will likely question the quality and move on. That’s where color measurement can help. In today’s competitive marketplace, manufacturers are going beyond color to utilize extreme effect finishes to differentiate their products. But, as manufacturers are quickly learning, me...

Posted October 25, 2017 by Thomas Meeker

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency, and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material. Objects may have several elements that affect appearance, such as the material’s surface texture, construction, overall geometry and micro-surface. The environ...

Posted October 24, 2017 by Thomas Meeker

The World Series starts next week. While players and fans are gearing up for the big event, stadium groundskeepers are preparing, too. You’ve surely seen those meticulous patterns in the grass – crisscross, spiral, plaid – but do you know how the groundskeepers create them? Thanks to a phenomenon called geometric metamerism (aka gonio-appearance), the grass really is greener on the other side. Read on to learn more about this optical illusion that can trick your eyes and wreak havoc on y...

Posted October 17, 2017 by Mike Huda

Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflect others. The color of light that reflects back into our eyes is the color we perceive. The more light an object absorbs, the darker it appears. With black, very little light is reflected. Pure black in the presence of light wasn’t achieved until 2014 when Surrey NanoSystems announced the invention of Vantablack. This high-tech artificial substance absorbs 99....

Posted October 13, 2017 by Mike Huda

Whether you manufacture plastics, coatings, or textiles, the reality is the same: If you don’t achieve consistent color, your product won’t sell. In fact, at the shelf, most people decide whether they’re going to purchase a product within 90 seconds, and much of that decision is based on color. We know it can feel overwhelming to make changes to your production workflow, especially if you think it’s “good enough.” But the industry is changing. Brands are demanding more accurate color, fa...

Posted October 03, 2017 by Tim Mouw

We frequently get calls from customers who can’t figure out why their measurements vary, even when they’re using maintained devices. Why would a sample read one way one day, then slightly different another? Many times the culprit is thermochromaticity, and it becomes an even bigger problem as the seasons change. Every kind of material changes color with temperature. These changes cause the material to exhibit a shift in reflected wavelengths of light, which can alter our perception. Ofte...

Posted September 19, 2017 by Mike Huda

We at X-Rite Pantone are excited to express our enthusiasm toward this year’s ArtPrize Nine competition. Beginning on September 20th, this event will cover downtown Grand Rapids with art, bringing color to the forefront of so many minds. As a proud, Grand Rapids-based company, we are looking forward to contributing to this creative and inspiring global competition. By expanding the range of X-Rite Pantone activity from the ever-popular Pantone® Pathways to activities like entering our ver...

Posted September 12, 2017 by X-Rite Color

Have you ever sent out a job that passed your inspection, only to have the customer reject it for out-of-tolerance color? You recheck the data and the instrument says the color passed the agreed tolerance… why is the customer saying it doesn’t? We get a LOT of these conflicting measurement calls in technical support. The solution is simple – document a color control program that clearly defines how to assess color, then make sure everyone (including your customer) follow...

Posted September 08, 2017 by
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