When your brand’s packaging comes together on the shelf, everything must match, from flexible pouches and labels to cartons and stand-up displays. If the packaging color isn’t just right, it could affect the customer’s perception of the product inside and cause them to reach for a different brand.
However, maintaining consistent color between packaging types is a significant challenge for CPG brands and their suppliers. Even if they know there is a problem, many brands don’t know where to start.
That’s where we can help.
Packaging Color Experiences
Custom training and expert consultation for your unique brand and color needs.
Color Theory Seminars
Taught by Color Experts, our interactive educational seminars include color theory, color science, and color measurement processes.
Custom Workshops
Our Solution Architect will work with you to determine your color issues then create a custom workshop tailored to your needs and goals.
Expert Advice & Demos
Join us in person at the Brand Experience Center to ask your color questions, see real time demos, and get packaging color advice for your brand and suppliers.
Color Workflow Audit
A Solution Architect will audit your existing color control process and offer guidance, support, and training to help you improve color quality.
Standard Creation
A Solution Architect will show you how your brand color will look across packaging types and create a digital standard to share with suppliers.
Press Sheet Evaluation
A Color Expert will review press sheets to ensure the final product meets brand expectations for color quality and offer advice to correct issues.
Take Control of Your Packaging Color
By leveraging X-Rite's industry expertise and advanced color management solutions, brand owners can confidently address packaging color consistency challenges, reduce operational costs, and enhance brand integrity and reputation.
Would you like to learn more about the X-Rite Experience Center and what we have to offer?
