X-Rite Color Blog

Why Optically Brightened Whites Are So Difficult to Manage Optically brightened whites are everywhere in textiles, and they are also one of the most misunderstood areas of color measurement and quality control. Optical brightening agents (OBAs) are added to fabrics to increase perceived whiteness by absorbing ultraviolet (UV) light and re emitting it in the blue region of the visible spectrum. While this effect can make whites appear cleaner and brighter to the human eye, it also introduces sig...

Navigating Volatility and Embracing Innovation The textile industry stands at a crossroad, shaped by economic uncertainty, shifting consumer priorities, and rapid technological change. According to the McKinsey State of Fashion 2025 report, brands are rethinking operations to build resilience and efficiency amid tight margins and evolving global supply chains. Sustainability, digital transformation, and value-driven shopping are now central to industry strategy. Key Trends Shaping the Textile I...

In the textile industry, delivering consistent color and appearance is essential for brand reputation and customer satisfaction. As digital transformation accelerates, brands and suppliers rely on standardized file formats to communicate color and appearance data accurately across global supply chains. Three formats—CxF, AxF, and QTX—are at the heart of this process. What Are CxF, AxF, and QTX? CxF (Color Exchange Format): CxF, developed by X-Rite and standardized as ISO 17972, is ...

The Challenge of Printing Whites The PANTONE Color of the Year 2026, Cloud Dancer, is more than just a trend, it’s a technical challenge for packaging converters. While white may seem simple, its appearance is impacted by substrate color, ink formulation, and the presence of optical brightening agents (OBAs). For converters, the goal is to deliver consistent, accurate whites across every run, between every plant, and throughout every region. Why Whites Are Complex in Packaging Whites are ...

Advancing Surface Texture Measurement for Accurate 3D Visualization In today’s digital design landscape, color and surface texture are inseparable when it comes to accurately visualizing materials. Whether you’re working with textiles, plastics, coatings, or automotive finishes, the way a surface interacts with light—its texture, gloss, and reflectivity—can dramatically alter perceived color and appearance. Why Surface Texture Matters Historically, color has been the pri...

The Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer, is described as an airy, billowy white that opens space for creativity, quiet reflection, and calm. A white that is both warm and cool, its serene presence symbolizes the need for clarity in a noisy world. And as soon as the choice was announced last week, an old debate resurfaced: Is white even a color? White is often thought of as the “absence” of color. But color science says otherwise. To understand this critical c...

Windows 10 Support Has Ended: What You Need to Know Windows 10 End of Support: What It Means for Your Business Microsoft officially ended support for Windows 10 on October 14, 2025. This means no more security updates, patches, or technical support—leaving systems running Windows 10 increasingly vulnerable to security threats and compliance risks. If your business relies on legacy software or hardware, now is the critical moment to plan your upgrade path and ensure your operations remain ...

Discover the Unified My X-Rite Portal: One Platform for All Customers   At X-Rite, our mission has always been to make it simple, seamless, and efficient for you to manage your devices, software, and services. With the My X-Rite online portal, we’ve already taken major steps to give you one place to handle service requests, track orders, and access important product information. Now, we’re excited to share the next big evolution: merging X-Rite Link and My X-Rite into a single...

In today’s global supply chain, brand suppliers are under constant pressure to deliver products that meet strict color standards, regardless of where or how they are produced. The key to achieving this consistency lies in the performance of benchtop spectrophotometers—specifically, their inter-instrument agreement and repeatability. What Is Inter-Instrument Agreement? Inter-instrument agreement refers to how closely two spectrophotometers of the same make and model can replicate a c...

Top Manufacturing Trends in 2025 The manufacturing industry is undergoing a seismic shift in 2025, driven by rapid technological innovation, sustainability imperatives, and the need for greater agility. As manufacturers adapt to these changes, color accuracy and quality control remain critical to maintaining brand integrity, reducing waste, and meeting customer expectations. At X-Rite, we’re uniquely positioned to help manufacturers navigate these trends with confidence. According to indu...