It is not easy to evaluate printing results, but sometimes you just know the color you specified is wrong.
As a Brand Owner, are the technical terms like dot gain, density, or delta E mysterious to you and you just want to make sure you are getting what you are expecting? Or as a printer, do you have difficultly in explaining your metrics to your customers?
On this webinar, you will learn about the finer points of building a reporting and evaluation strategy for color in your brand packaging through a scorecard system. The scorecard is designed to simplify and level-set the way brands receive print and color quality reports. We will step you through a streamlined system that takes complex analysis and boils it down to a single number. The best part, it is immediate and actionable, before you have your moment of truth on the shelf.
Today's packaging designs require a new workflow, one that reduces the complexity of the color management process. Understand how to compare and determine the supplier of your packaging workflow that deserves your attention and investment and evaluate the quality of your production either in a single or multiple sites.
With the support of a clear reporting and communication system, you will get to the color that you set. Become aware of all of the benefits of scoring and evaluating your production, and learn how to do it in a simple and effective way. Register today!
About the Presenter
Brian Ashe brings 25 years of experience to the field of color management. Brian applies his expertise in color reproduction across a variety of industries including graphic arts, packaging, textiles, plastics and inks.
Working with a client base as diverse the Metropolitan Museum of Art, Procter & Gamble, NASA’s Jet Propulsion Laboratory and DreamWorks. Brian teaches clients about setting standards, communicating color, and process control.
Brian has presented papers at a variety of color conferences such as Clemson University, FFTA, GATF, and been a guest lecturer at RIT and Parsons School of Design.
Brian's background in Quality Assurance, ISO certification and print production gives him a unique perspective on customer needs.
Questions? Need a Quote? Contact Us. 1.800.248.9748