While many packaging converters have formed their own methods of color process control, this buyer’s guide uncovers new tools, industry standards, and best practices that have been developed to save time and money.
By now, most people in the creative space have adopted the use of different physical references, color standards and proofs in an effort to get the color they are expecting. Despite best efforts, there is still a gap between expected and delivered color results.
Color measurement and management process can make a huge difference in color quality for packaging.
By implementing proper illumination and procedures for visual evaluation according to best practices, companies can achieve an advantage over competitors, while also reducing waste, rejects and rework.
Companies are increasingly using optical brightening agents (OBAs) to achieve a "whiter-than-white" effect on a range of materials. Adding these optical brighteners gives products a brighter, whiter appearance and compensates for the yellowing that can happen with white products over time.