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FaceOfYourBrand
Packaging: The Face of Your Brand

Move from “On Sale” to “Sold Out”
It only takes a shopper 2 to 7 seconds to make a purchase decision. We call it the First Moment of Truth. When your brand’s packaging comes together on the shelf, everything must match, from flexible pouches to labels to cartons to stand up displays. If the packaging color isn’t just right, it could affect the customer’s perception of the product inside.

Why Brand Color Goes Wrong

In a traditional print workflow, brands use physical standards to specify color, and printers visually evaluate accuracy. This can lead to an error stacking effect like making a copy of a copy. When packaging comes together on the shelf, each color shift can influence the First Moment of Truth.

Digital standards eliminate error stacking to strengthen brand equity on the shelf by:

  • Providing suppliers with identical color references,
  • Removing the subjectivity of visual evaluation, and
  • Instilling trust that color will match between production locations.
ErrorStack  ReducedErrorStack

Digital Color Solutions for CPG Packaging

Stop wondering where your brand color went wrong. With a digital color workflow, you’ll see how your brand colors will look on different substrates, during the design phase. Digital color empowers your suppliers to reduce their environmental impact, too.

  • Digital Color

  • Sets Clear Expectations

  • Builds Brand Equity

  • Promotes Sustainability Goals

The Solution is Digital Color

Digital color empowers everyone at every stage – from design and proofing through ink formulation and printing – to use the exact color specified by the brand.

A digital color workflow is a simple and efficient way to improve color consistency on the shelf, while reducing expensive and wasteful back and forth between design and execution. Watch the video to learn more.

Sets Clear Expectations Media

Digital Color Sets Clear Expectations

Leading brands who have adopted a digital color workflow:

  • Clearly communicate color intent and expectations,
  • Monitor print quality virtually without site visits,
  • Establish better relationships with suppliers,
  • Run more sustainable print programs, and
  • Get to market faster.

    • Builds Brand Equity Media

    Digital Color Builds Brand Equity

    Struggling to ensure design intent is realized everywhere your products appear? The framework of a successful digital color workflow, a Digital Print Quality Program (PQP):

  • Establishes clear and realistic expectations to empower print suppliers around the world.
  • Utilizes digital data to make fast decisions and achieve organic improvement,
  • Decreases carbon footprint to achieve sustainability goals,
  • And most importantly, instills trust in your brand.

    • Promotes Sustainability Goals Media

    Digital Color Promotes Sustainability Goals

    Today’s consumers choose brands that prioritize sustainability. A digital print program removes the guesswork, rejections, and reprints that generate waste in a traditional print quality program. Digitizing brand color establishes an efficient process that has a positive impact on sustainability by:

  • Unifying expectations across the packaging supply chain,
  • Achieving better color on new materials, and
  • Getting to market faster.

    • Learn How to Manage Color Accuracy Browse CPG Brand Color Resources

    Brands that Trust X-Rite Pantone

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    Testimonials

    Hear how a few of our Global Brand Customers use digital color to manage print quality and achieve up to 30% fewer claims. Click each to learn more.

    XRite

    X-Rite Pantone Helps Perfetti Van Melle Implement a Color Quality Culture and Improve Worldwide Quality Scores by 50%

    When it comes to color quality, Perfetti Van Melle turned to X-Rite to help them develop a digital print quality program to achieve brand consistency on shelves around the world.

    XRite

    Soap & Glory Uses X-Rite Digital Solutions for Color Success

    Read how X-Rite's digital color solutions enabled No7 Beauty Company to set clear color expectations for Soap & Glory packaging across the supply chain.

    Coca-Cola's Sustainable Packaging Workflow | X-Rite Blog

    How Coca-Cola Europe is Addressing Packaging Sustainability with a Digital Color Workflow

    Learn how X-Rite is helping Coca-Cola Europe keep costs under control and achieve consistent brand color on the shelf with a sustainable digital print program.

    ASDA ColorCert | X-Rite Blog

    Asda Implements X-Rite Pantone’s Redesigned ColorCert ScoreCard Server

    Asda has been working with X-Rite Pantone to start using the redesigned ColorCert ScoreCard Server. Hear how it’s going from Jason Gilmartin, Senior Print Manager at Asda.

    CCv5 Pantone

    L&E International, Ltd Implements X-Rite End-to-End Digital Color Ecosystem in Asia Pacific

    Learn how L&E uses the eXact, NetProfiler, PantoneLIVE, and ColorCert for quality assurance within their entire packaging supply chain in China and South-East Asia.

    XRite

    PantoneLIVE and ColorCert support Dongguan Modern Paper Company to Streamline Production and Achieve Faster Color Matching

    With a focus on sustainability, Dongguan Modern Paper found a way to achieve fast, accurate color to streamline production and minimize waste for their production facilities and customers.

    XRite

    How to Protect Your Brand Identity & Equity on Packaging: Learn Best Practices from a Leading Brand

    This webinar will demonstrate how X-Rite’s digital color solutions helped Alcon establish a digital Print Quality Program to achieve consistent color between global suppliers and retain brand integrity on the shelf.

    Speak with a Brand Packaging Color Expert

    Our Brand Color Experts help some of the world’s biggest brands achieve consistent color across different packaging types and global locations. We can help you, too.

    Need a Quote? Contact Sales.  (888) 800-9580

    Technical Questions? Contact Support.  (888) 826-3042