Facing the World of Cosmetic Color Measurement
The makeup and cosmetic industry is constantly evolving. From virtual try-on to ingredient transparency, big developments are inspiring leading brands to embark on high-tech overhauls across product development, manufacturing, marketing, and customer experience. As the cosmetics industry continues to shift to new demographics, trends, and products, cosmetic color measurement solutions are more important than ever.
Cosmetics like lipstick, nail polish, foundation, and eyeshadow are made from a variety of textured and wet surfaces, including measuring powders, creams, and liquids, that offer various levels of reflection. This creates a challenge for manufacturers who must measure and control cosmetic products and packaging for color consistency. X-Rite’s portable instruments and non-contact spectrophotometer solutions capture sample color, appearance, brilliance, and effects, without contaminating the measurement device aperture, for brand-consistent results.
X-Rite’s cosmetic color measurement and color control solutions ensure consistency by:
- Eliminating common visual errors caused by inadequate lighting or human color perception
- Using various accessories, including cuvettes, to capture accurate color measurements on various cosmetic and skin color products like powders, liquids, and more
- Integrating consistent, precise color quality control throughout the manufacturing process
- Reducing waste and rework caused by mismatched colors and inaccurate color values
- Achieving color harmony from design to print to shelf
Our Coverage for Cosmetics:
Lipstick & Nail Polish
Lipstick and nail polish come in a variety of colors and effect finishes to capture trends and enhance a look. Aesthetics is paramount, and reliable color measurement tools ensure creative vision is realized in each product.
Cream, Liquid, and Lotion
Cosmetic foundations and concealers are created in a variety of colors and textures. The aesthetic success of cosmetics is the result of consistent, accurate color, driven by reliable and easy-to-use color measurement solutions.
Loose and Compact Powder
A demand for sheen and tint characteristics is creating the need for new powders with unique colors and effects. With precise color measurement tools, expensive ingredients are not wasted as product will be color accurate, time after time.
Health & Beauty Packaging
To achieve retail success, brands must be easily identifiable on the shelf through accurate color reproduction on every type of packaging. The right color measurement solutions establish achievable color print specifications and remove subjectivity.
