X-Rite's Privacy Policy

Updated November 1 2018

This Online Privacy Policy (“Privacy Policy”) explains how X-Rite, Inc. and its X-Rite-branded affiliates (“X-Rite”) handle Personal Data provided to us on websites, mobile sites, mobile applications, and other digital services and products controlled by X-Rite that link to this Privacy Policy (collectively, “X-Rite Sites”). X-Rite is the data controller for the processing of Personal Data under applicable law.

This Privacy Policy does not apply to X-Rite Sites that do not link to this Privacy Policy or to third-party websites to which the X-Rite Sites may link.


This summary section provides a brief overview of our Privacy Policy. Please read the full Privacy Policy for more detailed information.

Information We Collect

X-Rite collects the following types of information through the X-Rite Sites:

How We Use Your Information

X-Rite uses the information we collect for the following purposes:

Under European data protection laws, X-Rite must have a legal basis to process your Personal Data. The legal basis that applies in a particular instance will depend on the specific purposes described above for which X-Rite is processing your Personal Data:

Processing operations may include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored for ten years following the most recent interaction we have had with you, after which point it will be archived only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.

Information We Share

X-Rite does not sell or disclose your Personal Data to third parties without your consent, except:

You can find all our affiliates here.

Your Privacy Choices

You have the right to see and get a copy of the Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You have the right to receive data that you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt out of particular programs, please contact our Privacy Leader by clicking on the “Contact Us” link on the X-Rite Site you are using, by using the X-Rite contact information on the X-Rite mobile application you are using, or by e-mailing us at privacy@xrite.com. You may also send a letter to the following address:

Privacy Leader
4300 44th Street SE
Grand Rapids, MI 49512

Your local Data Protection Authority is responsible for making sure that applicable privacy laws are followed in your locality. For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, please contact your local Data Protection Authority.


X-Rite maintains controls to protect and secure Personal Data, but when you share Personal Data online there is always some risk that an unauthorized third party could gain access to your information.

Accessing Our Sites Globally

By using this site, you understand that your Personal Data will be collected, stored, and processed in the United States and in any country to which we may transfer your information in the course of our business operations. X-Rite may transmit Personal Data about you to affiliates worldwide. These affiliates may in turn transmit Personal Data about you to other affiliates. Some affiliates may be in countries that do not ensure an adequate level of data protection. Nevertheless, all affiliates are required to treat Personal Data in a manner consistent with this Privacy Policy. To obtain additional information regarding the safeguards we have in place for cross-border transfers of Personal Data, please contact us using the information provided in the “Your Privacy Choices” section.

Changes to Our Privacy Policy

Check this Privacy Policy regularly, as we may change or update portions of this Privacy Policy from time to time, subject to any applicable consent requirements. Any changes will be promptly posted to this page and accompanied by a new effective date at the top of this page.

Need a Quote? Contact Sales(888) 800-9580

Technical Questions? Contact Support(888) 826-3042