The types of Personal Data that we may collect while you use the X-Rite Sites are described in this section and include both information that you provide to us and information that we collect automatically when you use the X-Rite Sites.
You do not have to register for a service or program to receive much of the information available through the X-Rite Sites. However, some of our content is available only to registered or identified users and will require you to set up a profile or provide specific information about yourself in order to provide you the content.
X-Rite collects Personal Data that you provide on X-Rite Sites, for example, when purchasing a product, requesting marketing information, contacting X-Rite customer service, or responding to X-Rite questionnaires or surveys. This could include:
You may contact X-Rite to ask questions, discuss your concerns, or report issues regarding our products or services. If you communicate with or request information from X-Rite, you may be prompted to provide your contact information as well as any Personal Data that is relevant to your request.
When you use the X-Rite Sites, we also may collect certain usage and device information automatically as described below.
We may record the Internet Protocol (“IP”) address of your computer or other electronic device when you visit the X-Rite Sites. An IP address identifies the electronic device you use to access the X-Rite Sites, which allows us to maintain communication with your computer as you move about the X-Rite Sites and to customize content.
We also collect information about your use of the X-Rite Sites through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “web beacon” is a transparent graphic image placed on a website, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. These technologies help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you on the basis of “clickstream” data that shows your previous activities on the X-Rite Sites.
We utilize Google Display Advertising (such as Display Advertising on Facebook and Instagram, Retargeting with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to the X-Rite Sites, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google's interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and site content.
Some of our online advertising takes place through Google Display Advertising. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) – and in some cases first-party cookies (such as the Google Analytics cookie) – to inform, optimize and serve ads across the internet, based on a user's past visits to the X-Rite Sites. We may also show you ads from some of our affiliates when you visit the X-Rite Sites.
You can opt out of Google Ads by visiting Google Ad Settings. If you do not want your data used by Google Analytics, you can install the Google Analytics opt-out browser rel="noopener noreferrer" add-on at the Google Analytics opt-out page.
This X-Rite Site is not designed to respond to "do not track" signals received from browsers.
To learn more about cookies and other tracking technologies, rel="noopener noreferrer" including how to disable rel="noopener noreferrer" them, please visit http://www.allaboutcookies.org. Please note that some cookies are essential to the functioning of our sites and deleting or disabling them will reduce the site’s functionality.
Some X-Rite Sites are available either as mobile applications or mobile sites that you can use on your mobile device. If you use a mobile device to access and use the X-Rite Sites, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your mobile operating system, the platform used to access or download the X-Rite Site (e.g., Apple, Google, Amazon, Windows), location information and usage information about your device and your use of the X-Rite Sites.
We may combine information about you from a visit to one X-Rite Site with information about you from visits to other X-Rite Sites. We may also combine information about you that is collected through the X-Rite Sites with information that we have collected offline, as well as with information provided to us by third parties, such as third-party list providers.
We use your Personal Data to provide you the products and services you request, communicate with you, improve your experience on the X-Rite Sites, generally improve our products and services, and for other internal business purposes. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored for ten years following the most recent interaction we have had with you, after which point it will be archived only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.
If you choose to purchase our products or receive our services, we use the Personal Data that you provide through the X-Rite Sites to manage your orders and invoices, to process payments, to respond to your questions, to provide you the products or services you request, and to offer an optimal customer experience.
You may also receive marketing information from X-Rite and our affiliates, such as offers regarding similar or related products or services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.
In order to discover new facts that could help X-Rite better understand customer needs and help improve, develop, and evaluate products, services, materials, and programs, X-Rite analyzes the information that you have provided. For these purposes, X-Rite does not use information that can directly identify you.
We may use the information that you provide and the information we collect automatically about your use of the X-Rite Sites to monitor user traffic patterns and preferences for site improvement, analytics, and optimization.
If our referral service is available and you choose to use it to tell a friend about a X-Rite Site, we will ask you for your friend's name and e-mail address. Your e-mail address will appear as the sender of the e-mail and we will automatically send your friend a one-time e-mail inviting him or her to visit the X-Rite Site. Both your e-mail address and the recipient's e-mail address will not be used for any other purpose except to facilitate the sending of this one-time e-mail to your friend. X-Rite stores this information for the sole purpose of sending this one-time e-mail and tracking the success of our referral service.
Under European data protection laws, X-Rite must have a legal basis to process your Personal Data. The legal basis that applies in a particular instance will depend on the specific purposes described above for which X-Rite is processing your Personal Data:
We only share your Personal Data with third parties as described below. We do not sell or disclose Personal Data to third parties for their own marketing purposes.
You may be provided with online advertisements of X-Rite products and services on third-party websites and mobile services that are tailored to you, for example, on the basis of information that you provide to X-Rite or a third-party website you are visiting, or your browsing activity, purchases, or interests. These types of tailored online advertisements may come through several sources, such as the following:
We may partner with other companies to provide you with content or services on a joint or “co-branded” basis. At a co‑branded site, you will see both the X-Rite logo and the logo of the co-branding partner displayed on your screen. You should read the individual privacy policies of our co-branding partners, as they may differ in some respects from ours. Reading these policies will help you to make an informed decision about whether to provide your information to a given site.
If you contact X-Rite regarding your experience in using one of our products, we may use the information that you provide in submitting reports to the applicable government regulatory authority, as required of us by law.
In certain limited circumstances, X-Rite may need to disclose your Personal Data in order to comply with a legal obligation or demand, such as to comply with reporting obligations to applicable governing regulatory authorities regarding the safety of our products, or in connection with the sale or transfer of one of our product lines or divisions, which includes the services provided through one or more of the X-Rite’s affiliates. In such instances, we will take measures to protect your Personal Data to the extent possible. We also reserve the right to use Personal Data to investigate and prosecute users who violate our rules or who engage in behavior that is illegal or harmful to others or to others’ property.
X-Rite does not knowingly collect or use any Personal Data directly from children on X-Rite Sites (X-Rite defines “children” as minors younger than 18). We do not knowingly allow children to order our products, to communicate with us, or to use any of our online services. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.
Your Privacy Choices You have the right to see and get a copy of the Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You may have the right to receive data that you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt out of particular programs, please contact our Privacy Leader by clicking on the “Contact Us” link on the X-Rite Site you are using, by using the X-Rite contact information on the X-Rite mobile application you are using, or by e-mailing us at email@example.com. You may also send a letter to the following address:
4300 44th Street SE
Grand Rapids, MI 49512
Your local Data Protection Authority is responsible for making sure that applicable privacy laws are followed in your locality. For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a compliant, please contact your local Data Protection Authority.
In all communications to X-Rite, please include your e-mail address, the website address, mobile application, and/or specific X-Rite product to which you provided your Personal Data (e.g., xrite.com), and a detailed explanation of your request. If you would like to delete, amend, or correct your Personal Data and are contacting us by e-mail, please put “Deletion Request” or “Amendment/Correction Request” in the subject line of the e-mail. We will respond to all reasonable requests in a timely manner and may need to further confirm your identity in order to process certain requests.
X-Rite maintains reasonable technical, administrative, and physical controls to secure any Personal Data collected through the X-Rite Sites. However, there is always some risk that an unauthorized third party could intercept an internet transmission, or that someone will find a way to thwart our security systems. We urge you to exercise caution when transmitting Personal Data over the internet, especially your financial information. X-Rite cannot guarantee that unauthorized third parties will not gain access to your Personal Data; therefore, when submitting Personal Data to X-Rite Sites, you must weigh both the benefits and the risks.
Subject to certain limitations under California Civil Code § 1798.83, California residents may ask us to provide them with (i) a list of certain categories of Personal Data that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us at firstname.lastname@example.org.