かかる時間は2秒から7秒です。ほんのわずかな時間だけですが、消費者が多くの購買決定をするための必要な時間です。 これは、よく話題になり、研究された「最初の真実の瞬間」です。 エックスライトの印刷・包装用のカラーマネジメントソリューションは、品質管理、調色、自動化において、優れた効果を発揮します。     色は、「最初の真実の瞬間」において、人を引き付け、人に魅力を伝えるための重要な要素です。これは、ブランドと消費者の関係において、最初に正しい色を得ることが非常に重要になります。 ブランドマネージャーやパッケージデザイナーは、製品にふさわしい位置を作り出すため、数えきれないほどの時間とエネルギーを投資しています。 製品の包装と開封は、消費者にとって、繰り返しの面白い体験となり、製品の魅力を高める効果もあります。そのため、製品が毎回登場するたびに、デザインの意図を確実に実現することが重要です。消費者が製品に触れるたびに、一貫した体験を生み出せるための基礎となるものです。 パッケージ印刷の大規模生産が必要な場合、カラーコントロールと一貫性は、特につかみどころ...

Posted March 15, 2023 by Cindy Cooperman

他人から「りんご」と言われた時に、あなたは、赤、緑、黄のどれを思い浮かべますか? もし、顧客から具体的ではない説明で調色を求められたら、どうすればよいでしょうか?。カラーコミュニケーションというとてもシンプルな定義が、カラープログラムの成功を左右することができます。詳しくは、以下のブログをご確認ください。 絵は千の言葉を描けますが、言葉だけでは、千の色を描く事は出来ません。 色に関する循環的な会話は日常に起きるものです。一般的には、誰かが色を少し変えて欲しいという要求から始まります。例えば、もっと暖かく、もっとポップにして、もっとトーンダウンして、などです。あなたも何度か経験したことがあるのではないでしょうか。デザイナーとの電話では、欲しい色が「見えている」と言われたのに、それを表現するための適切な言葉が見つからないことです。あるいは、自分が伝えたつもりの色が出なかった印刷業者との会話も難しいです。 ブランドオーナー、デザイナー、サプライヤー、そしてメーカーは、さまざまな方法で、そして、多くの場合口頭で、期待する色を伝えようとします。さらに、色の説明が伝えられるたびに、それは少しず...

Posted March 15, 2023 by Cindy Cooperman

色は大事だと、よく言われています。なぜ大事なのか知っていますか。実際、生産工程において、色はとても重要な要素です。しかし、残念ながら、多くのメーカーは、色を正しく表現することが以前と比べ、はるかに難しくなったと気づいています。なぜなら、取引先のブランドは、より厳しい許容範囲を満たすことを求めています。 その理由の一つは以下のとおりです。 メタリックパッケージ、真珠光沢仕上げ、カスタムファブリック、鮮やかな新色など、色技術の進捗は顧客を魅了する一方で、生産における一貫性を持たせることがより難しくなっています。 たとえば、コンポジットデッキを例としてあげましょう。以前はグレーかブラウンの2択しかありませんでした。そして、デッキ全体に調和が取れていけば、お客様は十分満足されました。しかし、今では、深い木目模様やエキゾチックな色など、多くの選択肢があります。そのため、メーカーは2~3色ではなく、数10色を管理しなければなりません。統一感を出すために、より難しくなりました。 パッケージもそのひとつです。かつて、印刷された箱のみが並んでいたお店でも、今はホイルパウチやブリスターパック、マルチ基...

Posted November 01, 2022 by Cindy Cooperman

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we're sharing over two dozen reasons your color might be wrong on press. If you missed the first article - Instrumentation - check i...

Posted October 19, 2021 by Scott Harig

As the industrial plastics market grows increasingly competitive and demands more sustainable practices, manufacturers need new ways to formulate and produce accurate color faster, with less waste. Digital color standards are one of the most effective tools to bridge this gap. They also enable color work and communication from remote locations.   With digital color standards, brands and designers can set clear expectations with supply chains. In turn, suppliers can achieve color goals wit...

Posted July 31, 2020 by Tim Mouw

If you work in the print and packaging industry, standards can help you set clear expectations for clients, solve problems in your workflow, and improve productivity. They can also bring an independent perspective to production. Printers aren’t the only ones who should keep up with standards. Brands who are concerned with quality, price, and speed to market can also benefit because it allows them to compare print providers and choose the best candidate. The ISO and other standards organiz...

Posted October 01, 2019 by Ray Cheydleur

Spectrophotometers are color measurement devices that measure color to ensure it remains consistent from the time it’s specified until final quality check. They can be used to measure everything from liquids and plastics to paper, metal, and fabrics for just about every industry.   Here Are Our Top Spectrophotometer Picks for 2019.   Best Spectrophotometer to Create Digital Standards Using a digital standard is the most accurate way to specify and communicate color, des...

Posted August 16, 2019 by X-Rite Color

When you think of Albert Munsell, do you think of dirt, food and electrical wires? The United States government does. Munsell Color Standards are used for more than just design and Fine Art. They’re also used to ensure safety and reliability, and to maintain compliance with federal regulations. Today we’ll look at some of the government agencies and trade associations that rely on Munsell’s exacting standard color codes. French Fries, Anyone? From tomatoes to pumpkins, Munse...

Posted April 30, 2019 by Art Schmehling

Spectrophotometers are color measurement devices used to specify and communicate color and monitor accuracy throughout production. There are spectrophotometers to measure just about anything, from liquids and plastics to paper, metal and fabrics. Brand owners, designers, lab techs and quality control professionals rely on them to ensure color remains consistent, from the time it’s specified until final quality check, in just about every industry. This Ci7800 benchtop spectrophotometer is measuri...

Posted June 27, 2017 by Greg Stehn

Earlier this week my colleague, Shoshana Burgett wrote about six manufacturing trends to watch for in 2017. It’s now time to look into my crystal ball and see what trends converters, commercial printers and graphic designers should be following in the next 12 – 18 months. Extended/Expanded Gamut 2017 could be the year where extended gamut printing really breaks out. This year both industry professionals and standards organizations have been taking a look at printing beyond traditional 126...

Posted January 10, 2017 by Ray Cheydleur

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017. If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year. Did your favorite blog make the list? Top 10 X-Rite Blogs of 2016 ...

Posted December 13, 2016 by Tim Mouw

If you’re a commercial printer who wants to improve color quality and consistency, this blog is for you. X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation. Ray Cheydleur is a printing industry veteran of more than 20 years, a standards guru, and our Portfolio Manager for Printing and Imaging Products. Passionate and very knowledgeable about color, he has a talent for helping printers improve their color quality and c...

Posted November 10, 2016 by X-Rite Color

It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever. Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Ever...

Posted March 08, 2016 by X-Rite Color

The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization. The Color Management Group wa...

Posted February 03, 2016 by X-Rite Color

Many companies spend a lot of time and money on color measurement instruments and software but forget about the importance of lighting when approving products for shipment. When used properly, spectrophotometers and color management software can tell you if your colors are within tolerance, and they can also manage gloss and metamerism (see explanation of metamerism below). However, you could still be sending out unsatisfactory parts if they don’t look right after they’re assembled, once they hi...

Posted July 21, 2015 by X-Rite Color