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Create that irresistible first impression.

2 to 7 seconds. That’s the time it takes for a consumer to make a purchase decision about a product. This is known as the First Moment of Truth. Color plays a significant role in the First Moment of Truth. Color is used to engage and communicate to the end customer. This is why it’s important to have the right tools to get color right the first time and every time.

Achieving accurate color from concept to final product packaging is not a simple task. In a complex digital printing environment, it’s important to ensure color is consistent across all steps in the supply chain all the way to the customer’s hands – both digitally and physically.

The industry is constantly evolving; delivering new tools, industry standards, and best practices to help you improve efficiency and save money. You can trust X-Rite Pantone to partner with you to assess your current process and make recommendations to help you achieve the very best color and faster turnaround time – during specification and design, evaluation of raw materials, formulation, on press, and for every finished product.

Customizable solutions from X-Rite Pantone provide packaging converters and film converters the capabilities and best experience to:

X-Rite Pantone’s comprehensive solutions address your immediate challenges as a packaging converter. We can help you lower quality control costs, reduce time to market, remove guesswork, and unify color communications across your entire color workflow and the packaging manufacturer facilities and supply chain.


It is important to have the right tools for formulation to deliver fast and accurate color recipes that account for substrates, ink volume, and the re-use of leftovers. X-Rite formulation solutions provide optimum initial color matches, evaluate substrate color to formulate accurate inks, and use existing assortments and recipes to save time and minimize waste.

  • InkFormulation Software: InkFormulation Software is part of an end-to-end color workflow that gives ink suppliers, printers and packaging converters flexibility and control over recipes and assortments, improves basic material handling, simplifies definition of the right ink film thickness and helps reduce hazardous waste.
  • eXact Advanced: The eXact Advanced validates the color of CMYK and spot color inks, simultaneously measures 4 M modes to visualize the spectral reflectance of a substrate or ink, and features enhanced colorimetric functionality to ensure your operation gets color right the first time and every time.
  • PantoneLIVE: A cloud-based repository that unites brands and their workflows with a shared set of digital color standards. It enables brands and printers to exchange color data for jobs, including securely hosted brand spot colors, between any location to guarantee accuracy on printing presses, ink systems, and numerous packaging substrates.

Quality Control:

Your operation must have consistent color throughout the supply chain. X-Rite provides industry-leading quality control hardware and software to ensure color can be easily measured, controlled, evaluated, and seamlessly communicated throughout the workflow and around the globe.

  • Ci64: Evaluates optical brightening agents with a UV option to capture accurate color on uneven and reflective surfaces on a variety of products and packaging types.
  • ColorCert: Monitors, adjusts, and improves print quality for converters by measuring color data for every press run. The BestMatch feature enables the press operator to know from the first pull up if the proper color is achievable using the ink on press. This feature alone can save hours of wasted press time, scrap, and frustration trying to achieve a color that is not possible.
  • IntelliTrax2 Pro The IntelliTrax2 Pro delivers a powerful, integrated solution that provides operators with Idealliance G7 certified process control, performance visibility, real-time data to achieve desired colors quickly, and seamless reporting back to the ColorCert ScoreCard Server.

Featured Resources

Read this case study to learn how this bottling company has significantly reduced the need for on-site press checks for its packaging, and all suppliers are now meeting or exceeding a ColorCert minimum score of 50.

Gain inspiration for the future with our Fundamental Guide to Color Process Control. Discover trends, find your place on the color knowledge continuum, and get ideas on how to build new business prospects.

J&R Graphic added the eXact Auto-Scan to their workflow and cut their make ready in half!

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