Whether you manufacture plastics, coatings, or textiles, the reality is the same: If you don’t achieve consistent color, your product won’t sell. In fact, at the shelf, most people decide whether they’re going to purchase a product within 90 seconds, and much of that decision is based on color. We know it can feel overwhelming to make changes to your production workflow, especially if you think it’s “good enough.” But the industry is changing. Brands are demanding more accurate color, fa...

Posted October 03, 2017 by Tim Mouw

Spectrophotometers are color measurement devices used to specify and communicate color and monitor accuracy throughout production. There are spectrophotometers to measure just about anything, from liquids and plastics to paper, metal and fabrics. Brand owners, designers, lab techs and quality control professionals rely on them to ensure color remains consistent, from the time it’s specified until final quality check, in just about every industry. This Ci7800 benchtop spectrophotometer is measuri...

Posted June 27, 2017 by Greg Stehn

How many trial and error steps does it take you to formulate a color? If you answered more than three, it might be time to enlist the help of a computerized solution. Computer-aided color formulation can bring huge benefits to your business. Out of the gate, even beginners can hit color targets faster, saving time, money and expensive colorants. Once you’ve established an accurate process, you can expect to match 95% of your color requirements within a reasonable color distance on the first try!...

Posted March 02, 2017 by Mike Huda

The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2017’s choice – 15-0343 Greenery) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plastics,...

Posted December 09, 2016 by Mike Huda

When you walk into a salon for a manicure or visit your favorite beauty products store, are you overwhelmed by the number of nail polish colors to choose from, but can’t actually find the color you want? This is a problem Ashley Morgan set out to solve. Morgan, who has a fine arts degree, has spent the last 15 years designing video games. She’s both creative and tech savvy. “I’m a nail polish advocate, and I don’t mind spending the time choosing a nail polish color,” she says. “But the availabl...

Posted December 06, 2016 by Tim O'Rourke

K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking. We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here’s the best way to request a...

Posted October 18, 2016 by Arne Kuhlmann

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