Extended Color Gamut Printing: The Benefits

Increased product variation and lean manufacturing mean that converters today face the challenge of shorter print runs to quickly and cost-efficiently produce smaller lot sizes. Implementing extended gamut printing, also referred to as fixed color palette printing, helps converters reduce press setup time and increase press efficiency.

In this video, X-Rite Pantone Color Expert Mark Gundlach explains extended color gamut/fixed color palette printing and shares the many benefits this can offer to brand owners, designers and converters alike, including:

Brand Owners and Designers

• Ability to determine achievability of colors using the targeted printing technology and substrate with the PANTONE EXTENDED COLOR GAMUT GUIDE and/or PantoneLIVE in the design process, avoiding problems further downstream where they can be costly.
• More consistency in color across even the most complex supply chain due to less variability in the printing process.

Converters

• Minimizing or eliminating the need for spot color inks, reducing ink costs and inventories while ensuring more consistent color across the supply chain. More than 90% of Pantone colors can be achieved using CMYK plus orange, violet and/or green.
• Faster throughput due to the ability to combine multiple jobs in the same run.
• No wash-up between jobs since ink colors don’t need to be changed, resulting in faster change-overs and reduced makeready time and waste.
• Easy conversion of spot color jobs to a fixed color palette using software solutions such as Esko Equinox.

Gundlach explains these benefits and more.

Watch now.

About Mark Gundlach

Mark is a Solution Architect and a certified IDEAlliance G7 Expert, Apple Color Management Pro and Color Management Trainer.