Package Design: It’s not easy being green, especially when you are blue

With color influencing from 62 - 90% of consumers' decisions, setting and getting the right color for your package is vital! 
Brands have been asking for and getting better color accuracy from their suppliers. We see that printers are achieving optimum quality and accuracy results. That said, why are you still seeing variation on the shelf?

The answer is that we are at a point where we need to look beyond accuracy to find the right balance with consistency.

Watch Pantone and X-Rite on this webinar where you will gain insight into how to choose the right color standard for each job as well as learn about the easy steps you can take to ensure you get what you expect when designing for packaging.

 

About the Presenters:

 

Carola Seybold; Pantone

Carola has a vast experience in the design and fashion market from different brands and joined Pantone in 2008 as the Director of BusDevelopment for the region of EMEA.

Cindy Cooperman; X-Rite Inc.

Cindy is the Global Director of Sales for Packaging & Brand and is responsible for leading a global sales team focused on delivering value and solutions for brands and their packaging supply chain.

 

Package Design: It’s not easy being green, especially when you are blue

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