Transforming Paint Sales and Retail Service Operations

Transforming Paint Sales and Retail Service Operations

Throughout Europe, most paint retailers offer their customers the "closest search" method of matching paint. This type of service uses a color matching system to find the closest match to the color the customer is seeking. While this type of service can provide customers with a paint color that is close to the one they were looking for, providing an exact color match to a customer's inspiration item has been not available.

UK retailer B&Q, partnering with color expert X-Rite Pantone and paint manufacturer Valspar partnered to change that model by offering a custom color mixing solution. This solution creates a paint color that is the exact match to the color the customer is seeking.

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Transforming Paint Sales and Retail Service Operations

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