CAPSURE™ Cosmetic

The Color of Beauty: Because Appearances Matter

Everyone wants to look good. Self-image has never been more important, nor more profitable. We all know color is a critical factor when selecting cosmetics and skin tone products. In fact, a recent study showed that 78% of women say they would change their foundation if they could find a better color match.

We can help cosmetics retailers deliver an exceptional customer experience using the latest technology. CAPSURE Cosmetic delivers a perfect match with its award winning color technology for reading skin color and recommending matching cosmetics products. This small handheld device can download, store, and retrieve color information in an instant. Its unique tri-directional illumination captures an accurate color image of the skin, providing the perfect foundation color match in just 3 clicks! It’s as easy as evaluate, measure and recommend. Simply measure three areas of your client’s face and CAPSURE Cosmetic will automatically display the best shade match in your product portfolio. You’ll even receive close match shade options. Now that’s a happy client!

Benefits:

• Fast, Accurate and Easy to Use. It’s intuitive, operable with minimal training, and includes an onboard tutorial. You can even preview the sample area before measuring.
• Portable, Convenient. It goes wherever you need it; it’s lightweight and powered with a USB rechargeable battery, or select the Bluetooth option.
• Saves Data, Saves Time. Our lab works with you to create a complete, customized database of your color collections. CAPSURE Cosmetic stores your complete collection and features a built-in microphone to create an audio record if desired.
• Streamlines Color Selection. Proprietary, three-click color matching accurately captures skin tone metrics to quickly deliver the best matches.
• Enhances Cross Sell Opportunity. Quickly identify complementary color palettes for other cosmetics products for a larger sale and a happier customer.

CAPSURE Cosmetic creates new opportunities throughout your cosmetics business. Putting X-Rite CAPSURE Cosmetic into the hands of your beauty consultants simplifies the makeup selection process and gives you instant sales leverage. Consultants will eliminate less accurate selection by eye, reduce trial and error and gain the confidence to recommend the perfect foundation match and complementary color palette. You’ll gain increased sales, reduce returns and solidify brand loyalty through a unique and personalized customer experience. And we’ll take care of you with as much support as you need, when you need it.