X-Rite Pantone Sponsors ArtPrize Eight

Posted September 20, 2016 by Jackie Weeks-Atkin

ArtPrize®, the nation’s largest art competition, begins today. As a leadership sponsor and a proud Grand Rapids-based company, we are honored to contribute to this creative and inspiring community event.

ArtPrize attracts artists from around the world who use a mix of colors, textures, and substrates to express themselves in unique ways. Their creations, often demonstrating the color challenges that color professionals have in their plants or print shops, are installed indoors and outdoors throughout Grand Rapids venues. ArtPrize then engages the public by including them in the voting process – a concept that has been recognized as the most-attended public art event on the planet by The Art Newspaper, and was recently highlighted in The New York Times’ 52 Places To Go in 2016. The fact that it all takes place just steps away from our world headquarters makes ArtPrize even more special to us.

Guiding attendees to over 170 venues in downtown Grand Rapids, the 2016 Pantone Pathways act as a colorful roadmap for color-loving attendees.

Guiding attendees to over 170 venues in downtown Grand Rapids, the 2016 Pantone Pathways act as a colorful roadmap for color-loving attendees.

Color, a key ingredient in art, creates both conscious and subconscious emotional connections. It affects how we select the products we buy, the foods we eat, and the even the venues we frequent. As the global leader in the art and science of color, it’s our responsibility to deconstruct this connection so we can understand how color (or the lack of) inspires us.

Every day we help artists, designers, brand owners, and manufacturers define and control color. From our presence at the largest printing equipment exhibition in the world, Drupa, to our upcoming involvement the world’s premier fair for the plastics and rubber industry, K 2016, we’ve had the opportunity to present our leading innovations to many countries and industries.

As a sponsor of ArtPrize Eight, we’re thrilled to share how this passion for color extends further than tradeshows and office walls. We’ll be on the scene, offering fun ways to inspire and explore the role color plays in YOUR life.

The color for each Pantone Pathway was carefully chosen to highlight the character of its respective neighborhood.

The color for each Pantone Pathway was carefully chosen to highlight the character of its respective neighborhood.

Discover all there is to see by following the 2016 Pantone Pathways.

Once again, ArtPrize is using the power of color to guide visitors around the city with our signature Pantone Pathways. Back and brighter than before, these chalk applications create a real-life, color-coded road map for attendees, encouraging art seekers to explore both familiar and new neighborhoods in search of their favorite ArtPrize entry.

“ArtPrize works with sponsors that seek to harness the unique event platform by integrating experiential activations that will not only amplify their brands but also increase awareness for key ArtPrize programs and events — and X-Rite Pantone offers a perfect example,” said Jori Bennett, ArtPrize Director of Business Development. “Through their sponsorship, the Pantone Pathways provide hundreds of thousands of visitors the opportunity to explore off the beaten path, venture beyond the familiar, and challenge themselves to experience and learn something new.”

Check in and share your favorite ArtPrize photos using our 2016 Viewfinders.

New this year, our Pantone Viewfinders are a fun way to frame your favorite scenes and capture color inspiration. Two large viewfinders are located at Rosa Parks Circle and The “Blue Bridge”. Small handheld viewfinders are available at HUBS around the city. Pick one up and use it to capture your favorite uses of color and creativity.

Large Viewfinders are strategically placed to show off the beauty of Grand Rapids.

Large Viewfinders are strategically placed to show off the beauty of Grand Rapids.

The small Viewfinders allow you to frame and capture your favorite memories of ArtPrize.

The small Viewfinders allow you to frame and capture your favorite memories of ArtPrize.

Explore your artistic, competitive side by entering the #COLORYOURPATH photo contest.

When posting your Viewfinder photos on social media, be sure to use the hashtag #COLORYOURPATH. Not only will your photo contribute to the ArtPrize community conversation, but those with the most creative and interesting uses of color, light, textures, and shapes will be entered into the free X-Rite Pantone-sponsored social media contest! Color experts will judge all Viewfinder photos with the #COLORYOURPATH hashtag and select winners to receive Pantone merchandise.

Say hello to an X-Rite Pantone volunteer.

Our X-Rite Pantone community is participating in ArtPrize Eight as artists, volunteers and visitors. As you’re exploring, be sure to stop by the nearest Neighborhood HUB, where you just may find one of our many volunteers ready to discuss their favorite uses of color at ArtPrize.

Follow us on social media.

Throughout this event, we look forward to sharing our knowledge and love for color with our local community as well as with artists and art enthusiasts from around the world. Even if you’re not able to make the trip to ArtPrize Eight, you still be involved by following us on Twitter and Facebook. As we stroll the Pantone Pathways, we’ll be posting a unique perspective on this year’s event by highlighting the role of color and lighting in how we view and perceive art.

So we ask – What role does color play in YOUR life?

Questions? Need a Quote? Contact Us.  1.888.800.9580