X-Rite Announces Partnership with SmallHD

Grand Rapids, MI – April 26, 2016 – X-Rite Incorporated, a global leader in color science and technology, with subsidiary Pantone (www.xrite.com) today announced partnership with SmallHD (www.SmallHD.com ), the creator of durable production monitors for creative video, filmmaking, and broadcast professionals. SmallHD to bundle and support industry acclaimed X-Rite OEM i1Display Pro to seamlessly manage color calibration for their first-ever line of daylight-viewable, full-HD display with flexible power production-monitor models 1703-HDR, 2403-HDR and 3203-HDR.

As a design, manufacturer and distributor, SmallHD seeks to continue being an innovator, leading the on-camera monitor industry by bringing filmmakers affordable quality, durability and functionality to their professional monitor-displays. Known for outstanding customer support, SmallHD is driven by the needs and requests from their customers and filmmakers alike.

“It’s an exciting time to be a filmmaker, as camera technology evolves more rapidly than ever before. With demand for visual content at an all-time high, so is competition. The modern filmmaker needs confidence in knowing if the shot is in focus and that the color being displayed is accurate. It’s working more efficiently than ever before and having fun in the process. Our production monitors boost the confidence for content creators that find themselves in various indoor/outdoor shooting environments.” states SmallHD CEO, Weston Phillips. “Our partnership supporting X-Rite i1Display Pro for our new line of production displays, including our first-ever line of daylight-viewable HDR production monitors, supports our commitment to give customers a more accurate, professional color viewing experience.”

With a century of color theory science behind the X-Rite brand, the i1Display Pro is the ultimate solution for creative professionals who demand speed and flexibility to attain color accuracy. Accurate color representation on screen is paramount for the video and film industries, the i1Display Pro delivers fast measurement speed and unrivaled color accuracy on all modern display technologies. These benefits are especially important whether capturing or editing footage. i1Display Pro includes video color standards, for a more accurate color workflow.

“We are very excited to have our OEM i1Display Pro bundled across the new line of SmallHD Production-Monitor displays to enhance viewing accuracy. The announcement aligns with SmallHD recently released larger daylight-viewable HDR production monitors,” said X-Rite Vice President of Product Marketing Chris Winczewski. “The partnership with SmallHD demonstrates our focused commitment for the expansion of X-Rite’s photo and video products into the video, filmmaking and broadcast markets.”

About SmallHD
SmallHD is part of the Vitec Group PLC’s Broadcast Division who designs, manufactures and distributes premium branded products for broadcasting, film and video production for broadcasters and independent content creators. It also provides premium services including equipment rental and technical solutions.

About X-Rite
X-Rite and its subsidiary Pantone LLC is a global leader in color science and technology. X-Rite Pantone offers a range of color management solutions for the printing, packaging, photography, graphic design, video, automotive, paints, plastics and textiles industries. Connect: Facebook, Promotion sign-up, visit: http://xritephoto.com/Filmmaking.

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Corporate Contact X-Rite:
Matthew Chilton
(616) 803.2100
MatthewChilton@XRite.com
Media Contact CJC Strategists:
Charlé-John Cafiero
(212) 777.7654
XRitePR@cjcstrategists.com

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